Monday, March 10, 2014

Target - No Aim

Target - Your Customer     No Aim - Wrong Marketing Strategy
Target - No Aim
Right Consumer, Wrong Strategy

First quarter is soon behind us, it's time for many businesses to kick start their marketing into high gear. Even the thought makes you frustrated, yet you know it is necessary. Frustrated because you know your target consumer, though for some reason with every effort and dollar spent trying, you're not reaching them. It's possible that what you may have is the right consumer target but you're using the wrong strategy messaging or creative to reach them. Learning how to see the differences in the desires of your targeted customers and how to reach them using the right creative or the correct marketing strategy is often a missing link that causes frustration in marketing efforts, not to mention the disappearing "bottom line" or ROI. "Guessing", "hoping" and "winging it", when it comes to the "what" and "how to's" of reaching your target is like shooting from the hip with little or no aim.  Instead, aim! Follow the 4 steps to strategically aim at your target consumer:

1. Identify - know who you are as a brand, outside of the product/service you sell.
2. Listen - know who your speaking to. Rather than worrying about "selling" your product/service; understanding how your customers are going to deploy the products and/or services they buy from        you; how will they use it to enrich their lives.
3. Think - know what you need to say based on who you are and who you are speaking to.
4. Speak - know how you are going to convey your message creatively with the marketing tools you put in front of your target consumer.

Now your marketing efforts are aiming in a Straight Line. This is the goal of every business owner's marketing efforts, a straight shot to your consumer. So the next time you need a website, print collateral, logo design, video production, photography, or any other communication tool you may need, THINK IN STRAIGHT LINES.

Reformation Productions is an Atlanta marketing agency, call for a consultation today. 678-825-8086 X104

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