 |
| Target - Your Customer No Aim - Wrong Marketing Strategy |
Target - No Aim
Right Consumer, Wrong Strategy
First quarter is soon behind us, it's time for many
businesses to kick start their marketing into high gear. Even the thought makes
you frustrated, yet you know it is necessary. Frustrated because you know your
target consumer, though for some reason with
every effort and dollar spent trying, you're not reaching them. It's possible
that what you may have is the right consumer target but you're using the wrong
strategy messaging or creative to reach them. Learning how to see the
differences in the desires of your targeted customers and how to reach them
using the right creative or the correct marketing strategy is often a missing
link that causes frustration in marketing efforts, not to mention the
disappearing "bottom line" or ROI. "Guessing",
"hoping" and "winging it", when it comes to the
"what" and "how to's" of reaching your target is like
shooting from the hip with little or no aim.
Instead, aim! Follow the 4 steps to strategically aim at your target
consumer:
1. Identify - know who you are as a brand, outside of the
product/service you sell.
2. Listen - know who your speaking to. Rather than worrying
about "selling" your product/service; understanding how your
customers are going to deploy the products and/or services they buy from you; how will they use it to enrich
their lives.
3. Think - know what you need to say based on who you are and
who you are speaking to.
4. Speak - know how you are going to convey your message
creatively with the marketing tools you put in front of your target consumer.
Now your marketing efforts are aiming in a Straight Line.
This is the goal of every business owner's marketing efforts, a straight shot
to your consumer. So the next time you need a website, print collateral, logo
design, video production, photography, or any other communication tool you may
need, THINK IN STRAIGHT LINES.
Reformation Productions is an Atlanta marketing agency, call
for a consultation today. 678-825-8086 X104
No comments:
Post a Comment