“Strategy without tactics is the slowest route to victory. Tactics without strategy is the noise before defeat.” - Art of War
A marketing strategy that allows you to clearly demonstrate who you are as a brand, how your brand is different, how your brand brings value, and who makes an ideal client for your business is the most important element of marketing. Developing a solid marketing strategy often begins with conducting market research to determine who you are as a brand, the wants and needs of your intended customers. Businesses without marketing strategies may find that they have focused their marketing efforts on the wrong audience, using the wrong communication tools, and often times conveying the wrong messages to the wrong target. Ultimately, their tactics will be hindered by lack of focus and direction provided by a marketing strategy. A marketing strategy is NOT setting goals, your objectives or even your mission. It is a clear concise explanation of how (not where or what) your stated plan of execution is to reach your marketing objectives. In order for a business to achieve a measure of success, an effective strategy must be in place before any set of tactics make sense....a straight line to your consumer begins with a Marketing Strategy. Contact Reformation Productions today schedule a Marketing Critique to identify where your marketing efforts have fallen short or where you are right on target.
Reformation Productions is an Atlanta marketing agency, call today 678-825-8086 X104