|Selling is not Marketing -- Marketing is not Selling|
Most small businesses have not establish a formal marketing process. Their marketing ideas come from their own ideas, competitors or advise from other business owners and often "wing it". Such businesses equate marketing with selling; they don’t conceive of marketing as a broader way to position their company. As they grow to a larger more successful company, the management recognize that there is more to marketing than setting the four P’s: product, pricing, place, and promotion. They determine that effective marketing calls for people skilled in branding, targeting, strategy, positioning and creative. Once companies hire a marketing agency with those skills, marketing becomes a function inside sales, and a sales function inside marketing.
Reformation Production, an Atlanta marketing agency, will help you take your company to the next level. Guiding you through the marketing process. We call it Straight Line Marketing. Why? Because the fastest way to get from Point A (Your Product/Services) to Point B (Your Customers) is a straight line. So, the next time you think marketing, think in straight lines! Contact Reformation Productions today and take your company to the next level. 678-825-8086 X104