Talk with us, Reformation Productions, about video production for tv commercials, dvds, presentation, new hire orientation, web design, viral applications, social media use, etc.
www.ReformationProductions.com
Showing posts with label video production. Show all posts
Showing posts with label video production. Show all posts
Wednesday, May 4, 2011
V-log #1 - Norcross Hair Show
Here is our first Video Blog. Periodically, we will highlight one of the local businesses we are working with through a V-log and feature it on ReformationProductions.com. Previous V-logs are archived on our facebook page and here, on our blog page.
Talk with us, Reformation Productions, about video production for tv commercials, dvds, presentation, new hire orientation, web design, viral applications, social media use, etc.
www.ReformationProductions.com
Talk with us, Reformation Productions, about video production for tv commercials, dvds, presentation, new hire orientation, web design, viral applications, social media use, etc.
www.ReformationProductions.com
The advantages of adding video to your website
Video has always been an effective way for businesses to communicate, and the Internet allows businesses to present videos to anyone who visits their website. When they are added to a website, it becomes much easier to communicate one's message. Videos can also significantly improve search engine results, which will draw more visitors to a site. In addition, videos are great tools for effective internet marketing.
Website videos play a major role in many successful marketing strategies. They are an excellent sales tool because they can create a more personal, interactive experience between the website and the audience. If you sell products or services from a website, then adding videos can have a positive impact on your conversion rate. Businesses can use videos on their websites to help create a consistent theme for presenting products and services.
Videos can effectively communicate relevant information to the visitors of a website. Website videos help engage the audience, and they keep visitors on the website longer. With videos, an audience can experience high quality moving images and sound that they can quickly understand. Not just one but TWO fo the five senses. Websites can appear more visually appealing and more professional when they have videos. When the footage catches the attention of a visitor to a website, they are more likely to further explore the site.
Getting a first page search engine result for your website is no easy task. A website's search engine ranking is typically based on a number of factors, such as the age of the site, the number of pages, and the number of links to the site. These factors do not impact video Search Engine Optimization, however. Videos can allow any business to compete on a more equal playing field with its competition, regardless of how new or small its website is. YouTube is owned by Google. Video search results show up like display ads in search results.
Adding videos to a website can help improve search engine rankings, especially if they are tagged with strong keyword-rich descriptions. Video Search Engine Optimization utilizes techniques to make sure that search engines locate video content, successfully index it, and display the video content when particular keywords are entered as search terms. Since search engines typically cannot see actual video content, it is important to have a video title that will correspond with search keywords.
Videos can easily capture and keep the attention of the visitors viewing a website. Whether your goal is to increase sales, improve communication, optimize search engine results, or accomplish all of these, adding videos to your website is an effective way to achieve these goals.
Roger Stix
Talk with us, Reformation Productions, about video production for tv commercials, dvds, presentation, new hire orientation, web design, viral applications, social media use, etc.
www.ReformationProductions.com
Website videos play a major role in many successful marketing strategies. They are an excellent sales tool because they can create a more personal, interactive experience between the website and the audience. If you sell products or services from a website, then adding videos can have a positive impact on your conversion rate. Businesses can use videos on their websites to help create a consistent theme for presenting products and services.
Videos can effectively communicate relevant information to the visitors of a website. Website videos help engage the audience, and they keep visitors on the website longer. With videos, an audience can experience high quality moving images and sound that they can quickly understand. Not just one but TWO fo the five senses. Websites can appear more visually appealing and more professional when they have videos. When the footage catches the attention of a visitor to a website, they are more likely to further explore the site.
Getting a first page search engine result for your website is no easy task. A website's search engine ranking is typically based on a number of factors, such as the age of the site, the number of pages, and the number of links to the site. These factors do not impact video Search Engine Optimization, however. Videos can allow any business to compete on a more equal playing field with its competition, regardless of how new or small its website is. YouTube is owned by Google. Video search results show up like display ads in search results.
Adding videos to a website can help improve search engine rankings, especially if they are tagged with strong keyword-rich descriptions. Video Search Engine Optimization utilizes techniques to make sure that search engines locate video content, successfully index it, and display the video content when particular keywords are entered as search terms. Since search engines typically cannot see actual video content, it is important to have a video title that will correspond with search keywords.
Videos can easily capture and keep the attention of the visitors viewing a website. Whether your goal is to increase sales, improve communication, optimize search engine results, or accomplish all of these, adding videos to your website is an effective way to achieve these goals.
Roger Stix
Talk with us, Reformation Productions, about video production for tv commercials, dvds, presentation, new hire orientation, web design, viral applications, social media use, etc.
www.ReformationProductions.com
Why video is an important element in your marketing arsenal
Most business ventures regardless of size now have a web presence, you've probably invested plenty of time and effort into your website (if you haven't, you need to) - but how are you making it work for you? Dynamic, eye-catching content is paramount in creating a fresh, fun website that users will want to return to, so here's something to consider for 2011: video production.
If video isn't yet part of your marketing mix, here's a breakdown of why it should be:
1) User Interest
Think about your own web-browsing experiences, do you prefer reading a page full of text on a website or clicking "play" on a short video? Moving image and sound create more personality for your brand - they engage your audience and allow for greater interaction between you and your products and them. Making a great first impression is difficult even in the real world, online, people tend to skim-read so text alone just won't cut it. The old adage of a picture being worth a thousand words, holds even more truth for video.
2) The competition
Search Google for your keywords and see what results you get. It's likely you've got some stiff competition on organic listings but do any of your competitors have video results that appear? Probably not many. This is a potential new route for you to establish yourself with a competitive advantage in the ever-important search arena.
3) The YouTube generation
Younger users are more used than ever to seeing, uploading and interacting with video. With the advent of services such as 4OD and iPlayer it's become an integral part of the way we live our daily lives. In these times it's not a big leap to imagining video content as a necessary part of website design.
4) Your customers
Assuming your customers are in fact using the Internet (and the majority of people are), they're likely to be watching online video as well. According to research from Comscore, 81 percent of the total Internet audience viewed online video in 2009. This large majority indicates that online video is here to stay and is something you simply can't afford to leave out of your marketing mix.
Talk with us, Reformation Productions, about video production for tv commercials, dvds, presentation, new hire orientation, web design, viral applications, social media use, etc.
www.ReformationProductions.com
If video isn't yet part of your marketing mix, here's a breakdown of why it should be:
1) User Interest
Think about your own web-browsing experiences, do you prefer reading a page full of text on a website or clicking "play" on a short video? Moving image and sound create more personality for your brand - they engage your audience and allow for greater interaction between you and your products and them. Making a great first impression is difficult even in the real world, online, people tend to skim-read so text alone just won't cut it. The old adage of a picture being worth a thousand words, holds even more truth for video.
2) The competition
Search Google for your keywords and see what results you get. It's likely you've got some stiff competition on organic listings but do any of your competitors have video results that appear? Probably not many. This is a potential new route for you to establish yourself with a competitive advantage in the ever-important search arena.
3) The YouTube generation
Younger users are more used than ever to seeing, uploading and interacting with video. With the advent of services such as 4OD and iPlayer it's become an integral part of the way we live our daily lives. In these times it's not a big leap to imagining video content as a necessary part of website design.
4) Your customers
Assuming your customers are in fact using the Internet (and the majority of people are), they're likely to be watching online video as well. According to research from Comscore, 81 percent of the total Internet audience viewed online video in 2009. This large majority indicates that online video is here to stay and is something you simply can't afford to leave out of your marketing mix.
Talk with us, Reformation Productions, about video production for tv commercials, dvds, presentation, new hire orientation, web design, viral applications, social media use, etc.
www.ReformationProductions.com
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