So imagine you've done it. The business partners have agreed on a new tagline. Maybe you came up with it in-house, or maybe you spent money hiring a professional marketing agency. Either way, getting it approved was not easy. So use it! Your tagline should be incorporated into all of your marketing. It should define the way your company, practice and/or firm does business and should give clients a reason to hire you. It’s a mission statement. A reason to be. Don’t let it go to waste.
However, it’s not enough to slap your new tagline on your logo, place it on your website and business cards and leave it. Embrace the new tagline and incorporate it into your daily messaging is just as important. Develop marketing campaigns around it, find a way to incorporate it into the way your gatekeepers answer the phone, and make it a part of your company, practice and/or firm’s essence.
If you are ready to take your company, practice or firm to the next level call Reformation Productions. Our team looks forward to helping you Think in Straight Lines when it comes to marketing your brand.