Tuesday, June 14, 2011

In It To End It

Most of our blog posts are educational; not this one. From time to time, you'll see our V-logs, where we highlight local businesses we are working with and the opportunities that we've been given to work within the community, helping making it stronger for local commerce.

This blog, I want to tell you about an opportunity we had recently to partner with another local business owner in his efforts to support charity! I'll admit, we were late to the game. Rachel Bennett, our Director of New Business, met Jerry & Judy Pilet, owners of Fernando's Mexican Restaurant, the first restaurant in Dacula to offer Mexican cuisine and margaritas, just last week. In our discussions, he let us know he had plans to hold an event, "Party In Pink," that very weekend and that all proceeds would go towards breast cancer research. We immediately asked how we could help.



Jerry, who also owns Del Rio Mexican Grill in Dacula, has supported charity numerous times before. Through a relationship with a few Avon sales agents, he decided to join the fight against Breast Cancer and support Avon's Walk For Breast Cancer campaign by hosting an event on Sunday, July 12. He decided to talk with local musicians about donating their talent; give out door prizes; have t-shirts made that they could then sell for the charity; and even donate all, gross proceeds from the restaurant during the 5-hour event to the cause! Talk about above and beyond!



Our support came in the form of Public Relations- promoting the event, developing some creative, photographing the event, and then bringing attention to the cause by celebrating what Jerry took on himself to pull together. As you can tell, we were very impressed and inspired by the heart shown by Fernando's and all that contributed to making this event a success.



When we arrived, Jerry and Judy were talking with Mayor Jimmy Wilbanks, who had come out to show support for what Fernando's was doing within the community.



Tommy Knight, a local musician, was just setting up to play his set to a patio full of supporters, all enjoying tremendous Mexican food....all for the cause.







Fernando's staff was extremely well attentive and celebratory. Each wearing the "Save The Ta-Ta's" shirt that Jerry had made for the event. These were for sale to the public as well, with all proceeds going towards Cancer Research.



Door prizes were donated in different sizes and from different community businesses. In between musicians' sets, one of the girls from Avon would call out ticket numbers to announce door prize winners. Supporters could also buy raffle tickets for items, as well as, donate money directly to the cause.





Before too long, Joe and Wade Hall, a duo that frequently plays Fernando's on the weekends, took their turn on the patio entertaining supports and we decided to sit down for our own delightful, Mexican meal.





I haven't been told how much money was raised yet, but the place was packed all day. It seems people from all over the city came out to support Breast Cancer Research and to thank Jerry for putting on the event at Fernando's.






One of the many things that we enjoy about specializing in small and regional businesses, as Reformation Productions, is getting to witness community business owners coming together to help each other and, in this case, coming together for a cause much bigger than our individual selves. It thrills our hearts, as a company, to be able to work with business owners like Jerry Pilet as they seek to serve others and provide in the ways that they can, with the opportunities, resources, and gifts that they've been given.

We encourage you to visit Fernando's at 465 Dacula Road in Dacula whenever you're hungry for some great Mexican food. You can let him know we sent ya! You can also friend them on facebook by at http://www.facebook.com/pages/Fernandos-Mexican-Restaurant/121312547918354.

For more photos from this event, you can visit the Reformation Productions page on facebook.

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REFORMATION PRODUCTIONS

Think In Straight Lines

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