“Strategy without tactics is the slowest route to
victory. Tactics without strategy is the noise before defeat.” - Art of War
A marketing strategy
that allows you to clearly demonstrate who you are as a brand, how your brand
is different, how your brand brings value, and who makes an ideal client for
your business is the most important element of marketing. Developing a solid
marketing strategy often begins with conducting market research to
determine who you are as a brand, the wants and needs of your intended
customers. Businesses without marketing strategies may find that they have
focused their marketing efforts on the wrong audience, using the wrong communication tools, and
often times conveying the wrong messages to the wrong target. Ultimately, their
tactics will be hindered by lack of focus and direction provided by a marketing
strategy. A marketing strategy is
NOT setting goals, your objectives or even your mission. It is a clear concise
explanation of how (not where or what) your stated plan of execution is to
reach your marketing objectives. In order for a business to achieve a measure
of success, an effective strategy must be in place before any set of tactics
make sense....a straight line to your consumer begins
with a Marketing Strategy. Contact Reformation
Productions today schedule a Marketing Critique to identify where your
marketing efforts have fallen short or where you are right on target.
Reformation
Productions is an Atlanta marketing agency, call today 678-825-8086 X104
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