Why video is an important element in your marketing arsenal

Most business ventures regardless of size now have a web presence, you've probably invested plenty of time and effort into your website (if you haven't, you need to) - but how are you making it work for you? Dynamic, eye-catching content is paramount in creating a fresh, fun website that users will want to return to, so here's something to consider for 2011: video production.

If video isn't yet part of your marketing mix, here's a breakdown of why it should be:

1) User Interest
Think about your own web-browsing experiences, do you prefer reading a page full of text on a website or clicking "play" on a short video? Moving image and sound create more personality for your brand - they engage your audience and allow for greater interaction between you and your products and them. Making a great first impression is difficult even in the real world, online, people tend to skim-read so text alone just won't cut it. The old adage of a picture being worth a thousand words, holds even more truth for video.

2) The competition
Search Google for your keywords and see what results you get. It's likely you've got some stiff competition on organic listings but do any of your competitors have video results that appear? Probably not many. This is a potential new route for you to establish yourself with a competitive advantage in the ever-important search arena.

3) The YouTube generation
Younger users are more used than ever to seeing, uploading and interacting with video. With the advent of services such as 4OD and iPlayer it's become an integral part of the way we live our daily lives. In these times it's not a big leap to imagining video content as a necessary part of website design.

4) Your customers
Assuming your customers are in fact using the Internet (and the majority of people are), they're likely to be watching online video as well. According to research from Comscore, 81 percent of the total Internet audience viewed online video in 2009. This large majority indicates that online video is here to stay and is something you simply can't afford to leave out of your marketing mix.

Talk with us, Reformation Productions, about video production for tv commercials, dvds, presentation, new hire orientation, web design, viral applications, social media use, etc.
www.ReformationProductions.com