Creation
of a great tagline should be considered the first and most important ad (better
termed marketing communication) a company does. Ideally, it should be created
in conjunction with naming the business and logo design. Taglines define your company,
practice or firm, its attitude, and how the public and your employees will view
your business in the shortest concise manner possible. That being said, developing your tagline should not be
something you come up with shooting the breeze with your family and/or friends
over a few beers. It is an important element
that defines who you are as a company and should not be created carelessly. A lot of our clients come to us to help
course correct this situation once they are ready to take their business to the
next level.
If you choose not to hire a professional marketing agency initially
when developing your tagline, you need to have a few factors in mind: What is your position in the market place? What
is your brand personality? Who is the
target consumer that you are trying to reach? Once you have answered these questions;
you now have some foundation to begin the creation of your tagline. There are
several other elements but these will provide you a minimal foundation. If you
just make up a tagline because you think it sounded cool or your mom liked it;
how do you know it will create a positive space for you in the mind of your
consumers. If you choose to hire a
professional, be sure to choose a marketing agency like Reformation Productions
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So
imagine you've done it. The business partners have agreed on a new tagline.
Maybe you came up with it in-house, or maybe you spent money hiring a
professional marketing agency. Either way, getting it approved was not easy. Simply deciding on a new tagline isn't enough. So use it!
Your tagline should be incorporated into all of your marketing. It should
define the way your company, practice and/or firm does business and should give
clients a reason to hire you. It’s a mission statement. A reason to be. Don’t
let it go to waste.
However, it’s not enough to slap
your new tagline on your logo, place it on your website and business cards and
leave it. Embrace
the new tagline and incorporate it into your daily messaging is just as
important. Develop marketing campaigns around it, find a way to incorporate it
into the way your gatekeepers answer the phone, and make it a part of your company,
practice and/or firm’s essence.
If you are ready to take your company, practice or firm to the next level call Reformation Productions. Our team looks forward to helping you Think in Straight Lines when it comes to marketing your brand.
